How do I evaluate marketing spending for direct stays?
Published October 1, 2026 · 1 minute read
The answer
Connect spending with attributable inquiries, completed reservations, retained contribution, and the period over which results occur. Avoid counting every visitor or future booking as profit. Attribution can be uncertain, especially across channels.
Include creative work, tools, and administration. Set a test budget and stopping criteria appropriate to your circumstances rather than treating traffic growth as sufficient evidence.
This answer is general education. Apply it to the property's actual location, agreements, and circumstances. Where a decision requires professional advice, use a qualified adviser.
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