Can I use guest email addresses for a newsletter?
Published October 1, 2026 · 1 minute read
The answer
Use requires a lawful basis and compliance with applicable consent, privacy, and marketing rules, plus relevant platform restrictions. A booking contact does not automatically authorize unrelated promotion. Have the process reviewed appropriately and provide required controls.
Collect only necessary information and describe actual usage. Do not add guests to a list merely because their address appears in reservation records.
This answer is general education. Apply it to the property's actual location, agreements, and circumstances. Where a decision requires professional advice, use a qualified adviser.
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