How do I evaluate direct-booking economics?
Published October 1, 2026 · 1 minute read
The answer
Compare accommodation revenue with payment fees, marketing, software, service, refunds, taxes you bear, and administration. Include time and setup costs. A reservation without a marketplace fee may still cost more to obtain or manage.
Use consistent definitions and actual records. The comparison should include operational quality and guest fit, not merely the difference between two headline commissions.
This answer is general education. Apply it to the property's actual location, agreements, and circumstances. Where a decision requires professional advice, use a qualified adviser.
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